I had a fascinating chat with a founder in the mobile gaming space this week: why have mobile games in EU/US not moved into a non-pay-to-win model the same way it has in PC? What does this teach us about entering a new market with a business? Specifically, EU/US cos build pay to win mobile games because they have to, not because they want to. It's a solution to a fundamental problem that the entry fee keeps going up as cos get better at monetization, and retention is generally not high enough to create strong networks
Hard Markets
Hard Markets
Hard Markets
I had a fascinating chat with a founder in the mobile gaming space this week: why have mobile games in EU/US not moved into a non-pay-to-win model the same way it has in PC? What does this teach us about entering a new market with a business? Specifically, EU/US cos build pay to win mobile games because they have to, not because they want to. It's a solution to a fundamental problem that the entry fee keeps going up as cos get better at monetization, and retention is generally not high enough to create strong networks